Designing Pre-Tax Clarity: Helping Users Make the Most of Their Benefits

Designing Pre-Tax Clarity: Helping Users Make the Most of Their Benefits

Designing Pre-Tax Clarity: Helping Users Make the Most of Their Benefits

Date

Oct 2023 – Dec 2024

Oct 2023 – Dec 2024

Oct 2023 – Dec 2024

rOLE

Product designer

Product designer

Product designer

I led the design of an in-product educational experience to help users better understand and use their pre-tax benefits ahead of year-end expiration. The goal was to reduce support tickets, ease the burden on Forma's support team, and improve overall user satisfaction. I was the sole designer on this project, working closely with one PM, two engineers, and a UX writer.

I led the design of an in-product educational experience to help users better understand and use their pre-tax benefits ahead of year-end expiration. The goal was to reduce support tickets, ease the burden on Forma's support team, and improve overall user satisfaction. I was the sole designer on this project, working closely with one PM, two engineers, and a UX writer.

I led the design of an in-product educational experience to help users better understand and use their pre-tax benefits ahead of year-end expiration. The goal was to reduce support tickets, ease the burden on Forma's support team, and improve overall user satisfaction. I was the sole designer on this project, working closely with one PM, two engineers, and a UX writer.

A little bit of background

A little bit of background

Every year-end, our support team sees a spike in tickets from users confused about their remaining pre-tax funds. Many only realize too late that their accounts reset annually. To make matters more complex, each account type comes with its own set of rules, and employers often define different grace periods. This variability leads to user frustration and a significant support burden.


In Q3 2023, I identified this recurring pattern and initiated this project as a proactive way to address the confusion. I started with design research and discovery work, and in Q4, partnered with a PM to form a small cross-functional team to bring the solution to life.

Impact

Impact

80%

Reduced year-end related support tickets by 80%, significantly lowering workload for our support team.

Reduced year-end related support tickets by 80%, significantly lowering workload for our support team.

super helpful

Received enthusiastic feedback from users and customers, many describing the experience as “super helpful” and “love this.”

Reduced year-end related support tickets by 80%, significantly lowering workload for our support team.

Deliverables

Deliverables

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